We all know it. You enter Rossmann for 1 circumstantial thing – toothpaste or shampoo. Half an hr later, you leave with a full bag of products, and the receipt shows the amount that makes you dizzy. Despite utilizing the app, hunting for promotions and tracking offers, we frequently feel that we are spending besides much anyway. This is due to the fact that the largest tradable networks, including Rossmann, usage advanced merchandising techniques that are designed to encourage us to make impulsive and more costly purchases. However, there is simply a simple but highly effective way to outsmart this system. This. “Three shelves” principle – an unwritten law of a conscious consumer, which in 2025 is the key to real savings. knowing this mechanics will let you not only to buy smarter, but besides to discover products of large quality at prices you had no thought before. Time to take control of your expenses and start buying like an expert.
What is the mysterious "three shelves" principle?
In fact, the 3 shelves rule is simply a simplified marketing strategy model called a planogram, or a map of the distribution of products in the store. Retail marketing experts know that where a product is on the shelf has a direct impact on its sales. This rule divides the shelves in the drugstore into 3 key zones, each with a different intent and is aimed at another kind of customer. Her knowing is the first step to take control of the purchasing process.
- Shelf at eye level: This is simply a golden region for producers. Here the most costly products, news from intensive advertising campaigns and goods with the highest margin for the store are placed. Our eyesight naturally turns to this place, and the brain subconsciously perceives these products as the best and most desirable.
- Shelf above and below eye level: This is where real opportunities start. We will find here products of our own brands (e.g. Isana, Rival de Loop, Babydream), larger, more economical packaging and goods that are not presently subject to intensive marketing promotion.
- The lowest shelf (at ankle level): This is simply a region for the most determined savings seekers. Products in bulk packages, heavier goods (e.g. large washing liquids, shower gels in liters of bottles) and little well-known brands, which offer excellent value for money, frequently land here.
The awareness of this division makes you cease to be a passive recipient of the marketing message and become an active value-seeker.
Eye level, or intellectual trap on your wallet
The shelf at the tallness of sight (usually between 120 and 160 cm from the floor) is the most valuable property in the full store. Producers pay immense money to get their products right there. Why? due to the fact that it works. erstwhile we rush through an alley, our brain filters information and focuses on what is most easy available. See the new, beautifully wrapped cream of the celebrated brand you heard about in the commercial? It's right there. It's not a coincidence.
This is where Rossmann places the products on which he earns the most. These are frequently novelties that have not yet gained opinions, but their price is raised by marketing costs. We fall into a trap of thinking, “if it is right in front of me, it must be the best” or “it is new, I must try”. Meanwhile, only a fewer twelve centimeters below can be a product with almost identical composition, but at a lower price by 30-40%.
Where to look for real opportunities? Look down!
The real game of savings in Rossmann begins erstwhile you consciously ignore the shelf at eye level and force yourself into a simple exercise: crouch or look up. It is on the mediate and bottom shelves that hide the top pearls.
This is where they rule. Rossmann's own brands. Products specified as Isana shower gels, Rival de Loop makeup cosmetics or baby products Babydream are frequently produced in the same factories as their more costly branded counterparts. They have great, simple warehouses and a large price. The cream for the hands of Isan for respective zlotys may work as well as his ferocious competitor for several.
What's more, on the bottom shelves you frequently find larger, economical packaging. Lithium shower gel or household shampoo per 100 ml will almost always be cheaper than standard 250 ml packaging standing at eye level. This takes time to bend down and compare prices, but in a year this generates savings of hundreds of zlotys.
How do I combine the 3 shelves with Rossmann GO?
In 2025 smart buying is simply a synergy of marketing cognition and technology. The “three shelves” rule itself is powerful, but in conjunction with the Rossmann GO application it becomes an absolute tool. How do we do that?
Step 1: Scan and compare. Did you find an interesting product on the bottom shelf? Scan his barcode in the app. You will check that it is not covered by any additional, hidden promotion or that it is not eligible for the "2+2 free" action.
Step 2: Verify “great opportunities”. Do you see a product at eye level marked “Price Hit”? Don't take my word for it. Get down and find his own brand. Scan both products and compare their prices for 100g/100ml. The app will make these calculations easier for you. It frequently turns out that "price het" is not the best option available.
Step 3: Plan with the buying list. Before you go to the store, make a list of items needed in the application. In the store, stick to it by applying the 3 shelves rule erstwhile selecting each product. This will discipline you and defend you from throwing in a basket of costly novelties you didn't plan to buy.
Remember, Rossmann is simply a well-stocked drugstore where you can do truly good shopping. However, the key is not blind following promotions, but consciously moving around the store. Applying the “three shelves” rule is simply a simple change of habit that will make you come out of all visit to the drugstore with a sense of well spent money. I'm certain your wallet will thank you for that.
Continued here:
You pay besides much in Rossmann? Know the “three shelves” rule that no 1 talks about!
