When a long-awaited process of change began on TVP, part of the news stars and the station's publications – the 1 that did not occupy its office in Warsaw's Insurgent Square – moved to the tv Republic, frequently virtually transplanting to the fresh channel its old programs – like Michał Rachon au Let's go.. Behind Rachon and Danuta the Dutch were taken by faithful TVP Info viewers, as a consequence of which the Republic noted gigantic, jump ratings increases, allowing it to outrun Polsat News in late December and emergence to second place among news channels, behind TVN 24.
In consequence to this data, there were voices that possibly thanks to changes in the TVP PiS based on the Republic, he would be able to build his decent coverage of information tv and would yet halt complaining about how injured he is by the "post-communist arrangement" divided by the Polish media cake.
In the last fewer days, however, the Republic has recalled that it is primarily a niche identity average of the Polish right – with all the benefit of the inventory.
You've introduced yourselves to millions of listeners.
Since fresh Year's Eve, the Republic counts 1 image plug after another. It started with the infamous message by Jan Pietrzak, who said during the discussion about the migration pact: “I have a cruel gag with these migrants, but they [Germany – for who else?] number on Poles being prepared due to the fact that we have barracks. We have barracks for immigrants: in Auschwitz, Majdanek, Treblinka, Stutthof. We have quite a few barracks built by the Germans and there we will keep these immigrants forced on us by the Germans.”
Pietrzak's words sparked widespread protests, allegations of the debacle and instrumentalization of the Holocaust arose, even the Auschwitz Museum took the floor, and the prosecution launched an investigation into the case. However, erstwhile outraged by the words of the satirist, late so comic somewhere behind Jaruzelski, Mark the King entered the air, who decided to share his ideas to solve the migration crisis: migrants should be chipped “like cattle” or tattooed, due to the fact that it's actually cheaper. At the end of his work was added by Kukiz’15 MP Marek Jakubiak, elected from the list of PiS in Warsaw a brewer associated with the national right, who compared migrants who would be settled in Poland as part of the relocation mechanism, to “trash”.
Paraphrasing the classics: you introduced yourselves beautifully to millions of listeners. At the minute erstwhile the Republic yet gained a millionth audience, its guests made certain to remind viewers how radical, aggressive, not to say hateful and simply savage is the right, whose voice this station gives. After all, Pietrzak, King and Jakubiak are not random people in the commentatory-political universe of the Polish right. They are regularly present in the Republic, the media of Karnowski brothers, and before the end of 2023 besides on Polish Radio and TVP, especially Info.
The Republic's editorial squad knew their views and their reasoning style. Publishers and leaders knew who they were inviting and what to expect. The Republic itself warmed up in the last week – like the PiS in its message – the subject of the migration pact and allegedly waiting Poland as a consequence of the relocation of migrants. And those in the communicative of almost the full right-wing media and politics are to bring Poland only violence, acts of vandalism, and even terror, Islamism, force against women and akin phenomena.
Illustration of advertisers
In consequence to the outbursts of 3 station commentators, more advertisers began to retreat from it: Ikea, mBank, Media Expert, Pyszne.pl. The right reacted in a typical way: calls for boycotts of erstwhile advertisers, allegations of censorship, even bottom-up mirror crusades on the X portal.
Ikei was reminded that her boss in Poland is Russian, so it is known what, or alternatively who truly is behind the decision to cut the last stand of free media in Poland from advertising funds. On the another hand, mBank was “remarked” by right-wing investigative writer Piotr Nisztor as an institution “founded by the people of the PRL peculiar services”, which saved from the bankruptcy of ITI, a erstwhile TVN owner, and late “borrowed PO millions for an election campaign”. The question remains why specified a patriotic average as the Republic in general took money from specified a entangled “later post-communism” of the institution.
The problem is that the blackmails “claim with us or we will illustrate you” will surely not encourage possible advertisers to enter into any relation with the station and the environment that creates and supports it. Boykot Ikei through the right would harm the Swedish company much little than the Republic itself to retreat its advertisements. The right had already announced Ikei's boycotts – most late on the occasion of the release of rainbow bags by the company – and they did not seem to be much.
The consequence to the crisis around Pietrzak and the another station guests and the approach of the community centered around the station to advertisers perpetuate the impression that the Pisan right-wing, after the failure of power, becomes an increasingly frivolous and dazzling environment and that it is not worth doing any business with it.
A bill for going easy.
Fox News, to which the Polish right so sighs and whose native version she would have dreamed of, is, in turn, a serious, profitable media business, 1 of the most popular news channels in the United States.
The Polish right hand never managed to build a popular, able to gain a truly large-scale medium.
The right-wing media initiatives in the last decade have functioned in 2 modes: the defence of Częstochowa and the state stickler. The erstwhile consisted of the maximum mobilisation of readers and groups of the most active right-wing voters around the selected titles, whose financial support, buying frequently 2 copies at erstwhile to give 1 to friends, was treated as a form of political struggle.
In this mode, comparative sales successes of the right-wing weekly reviews were made between Smolensk and 2015. The PiS then lost itsheads in the mainstream media, the dominance of the PO-PSL coalition confirmed another winning election. The full right was thus united around specified publications as “Gazeta Polska” – especially crucial for the “Smolensk” trend – “I consider Rzeń” or “Networks” of Karnowski brothers. The expression of full identity journalism, in all text felt obliged to give opposition to Tusk, the "liberal salon", "left" or "homolobby", however, was exhausted before a political pendulum even tipped over in favour of the Law and Justice in 2015.
When this happened, right-wing media entered a second model: a state-owned stick. They did not gotta care about readers, they began to focus on political decision-makers from the ruling arrangement. It was up to them to decide whether the friendly media, despite the decline in coverage, would flow money from the advertising of state-owned companies or, let's say, the Justice Fund.
At the same time, the Law and Justice Service has never either been able or unwilling to take advantage of the power and support it has given to its immediate environment in a truly strategically thoughtful way. To build a large, mass, conservative medium.
Kaczyński went on the line of the least resistance: having an independent majority in the Sejm and the president from his own formation, he took over TVP and turned it into a average implementing a closely organization line. TVP besides sucked out the most competent journalists from the Republic or tv Trwam, leaving these stations with a second worker suit.
You can even realize the reasons for the decision of the PiS president. At the outset, TVP had ranges that would not have been achieved in years, if at all, if built from scratch or on the basis of e.g. the Republic of the medium. For many viewers Messageand TVP remained the default news program. Their change in the PiS propaganda newsletter allowed to draw into the alternate reality of the organization with Novogrodzka voters, previously deprived of regular contact with a hard, identity right narrative.
There was, however, 1 problem: specified an abuse of public media, theoretically belonging to the full society, had to infuriate all those who are not powerfully for the Law and Justice. And contrary to what seems to be inactive the leaders of this party, most of the society is not. It was apparent that erstwhile the shuttle swung the another way – and in democracy it is inevitable – the fresh majority would be given a very strong social mandate to make all available means extremist changes in TVPiS. What we have observed in the last weeks of December.
Now the PiS pays the bill to go easy on the media. The organization has lost TVP and there is no big, truly mass media.
In the long run, the Republic may not make it.
I can't believe it'll sprout like that from the Republic. The station present can effectively compete with Polsat News, but this is happening in the defence mode of Częstochowa and utmost mobilisation of possible viewers, the most active PiS supporters. specified mobilization, however, cannot be maintained for besides long, its wave will yet drop and the station's audience with it.
Because her public-information offer is rather modest, besides for the right-wing audience. The news channel looks very clumsy and carded – Fox News may be dealing with misinformation alternatively than information, but at least it looks like a professional news channel. Against the background of TVN 24, Polsatu News or even the erstwhile TVP Info Republic service looks semi-amateurous. erstwhile the mobilization of the viewers under the slogan “we are gathering in the last free medium”, they may find it disturbing.
Fox News is an highly identity television, sympathetic to Republicans, and it's those of the more extremist factions of the party. At the same time, the station never wanted to be brought into service against any policy – although Trump is close. Rather, Republican politicians had to search good relations with Fox News, it was the station that decided whether their message would scope possible voters.
The Republic and another media, which are presently circulating in the PiS orbit, cannot afford a subjective function towards Novgorodka. but for the Confederate “To Things” they do not represent right-wing voters on whose behalf they could, for example, start accounting for the Law and Justice. They see their mission differently: they work for the return to power of the "patriot camp". For recipients who are not PiS followers, specified media in the long run becomes boring.
Media closed in the niche of organization followers with a statistically older, little educated, poorer electorate will not be able to get funds for expansion to gain fresh audiences, nor will they make an opinionable position – even if respective interesting authors are revealed in them, they will most likely be taken over sooner or later by titles closer to the mainstream. PiS will return to lamentation as the media marketplace treats it unfairly, and will dream of returning to TVP – but the fact is that the time to build its Fox News organization just slept and now there are only regrets and occupations of the Warsaw Insurrection Square.
