To be honest, I am not a large supporter of the Central Communication Port. I'm convinced by any of the arguments of skeptics, especially environmental ones. Nevertheless, I look at the movement in his defence with any sympathy. Mainly due to the fact that he started 1 of the more interesting debates in the Polish politics of the last fewer years.
It is already interesting that this debate does not fit into typical Polish divisions. Among the CPK supporters are both PiS voters, Left, Holownia and Civic Coalition. It is peculiarly pleased that even the opponents of the task felt that the government had chosen a terrible communication strategy erstwhile trying to convince that the CPK was the expression of "gigantomania", "Polish complexes" and coming out in front of a number.
Perhaps it's a sign that yet the communicative about “Poland in ruin” is exhausted. It's not just about the password that the PiS utilized to go to elections with, but besides about its neoliberal counterpart. Over the years, we've heard that we can't afford anything, that if we go besides crazy, We will become the second Greek or Venezuelathat we are to tighten our belts, and our full thought of development, is the endless simplification in taxes of the wealthiest, called the “average class” for a failure.
For the last 30 years Poland has joined the group of developed countries, so it is time to admit that we can afford what another developed countries have been doing for decades – we can afford to actively participate in the economy and improvement policy.
Such a change of position is an chance for the Polish left, which believes that the state should do things, not just – as the Modern Meme erstwhile preached – do not disturb. This simple thought contains both a patriotic outline (which should appeal to the right) and modernization (something for liberals). The question is: is the Polish Left able to build a communicative around this idea, which will satisfy its own content, or can it at most get into the narratives of larger political forces, as is the case with CPK?
World Stories
All right, but does all this communicative talk even make sense?
I realize skepticism. There was a minute in Polish politics erstwhile the word “narration” became fashionable – everyone wrote about narratives over and over, everyone wanted to make them. In addition, this concept has become a synonym for "election lie". The creation of narratives has been identified with pure PR, devoid of content, without perfect babbling.
It is easy to forget that the notion of communicative was popularized in the 20th century not by specialists from political PR, but by philosophers and literary scholars, and then besides by psychologists. And they had good reasons. They have noticed that the storytelling is 1 way of man to navigate a planet full of events, opinions and predictions.
The most simple summary was by British writer George Monbiot in his book Out of the Wreckage“ Stories aid us to decision around the world. They make it possible to interpret the complex and contradictory signals that this planet is sending."
These stories may be more or little based on facts, more or little reliable, but we request them. If we think that a communicative is bad due to the fact that false or propagating dangerous values, then the only way to replace it is to make an alternate story. Alone bombing people with data or statistics It won't work.
A good example is the discussion that took place in the US during Barack Obama's word of office. The then president wanted to supply access to healthcare for more Americans by extending the rights to state wellness insurance. This improvement was called Obamacare. Political commentators rapidly noticed that something unusual was going on with the American public. erstwhile pollers asked of the individual elements of the program, it turned out that they all enjoyed the support of the vast majority of Americans. erstwhile asked about the program as a whole, the support immediately declined.
How is that possible? How can we support all the elements of a reform, but reject the improvement itself? 1 of the answers is that Republicans who opposed Obamacare won the communicative battle. They managed to convince a large condition of Americans that Obama's improvement is more of a state in their lives, and more of a country is socialism, and socialism is poorness and poverty.
What can the left?
A separate question whether the Polish left has any power to make political narratives. It's been a lousy election for years, and fresh polls don't say anything's gonna change fast. So, possibly it's the only way to get into another people's narratives, like CPK?
Such lashing is not without political meaning. Let's take politicians and politicians together. Sometimes you can get the impression that they are more enthusiasts of the CPK than its very originators from the PiS. From a purely tactical point of view, it's not that stupid. Together he has marginal support and a extremist organization patch. And as fresh polls show, behind the construction of CPK It's telling About 60 percent of the countrymen. If your support reaches 3% in kidnappings, it seems reasonable to effort to get to the public with the message “Hey, you know the task that most of you support? We are fighting for him!’
However, specified tactics have their limitations. In the end, it's about admitting that our political opponents had this cool thought we were fighting about. This is peculiarly risky erstwhile these opponents have a much better chance of taking government in the country. Voters may say, "Well, it's good that you fight for it, but it's the ones who have a better chance of doing it."
So we go back to the question, is the left able to propose something as part of the thought of "a country that does things?" The good news is, you don't should be a powerful organization with 40% support to form a political narrative.
In fresh years, the Polish Left has managed to influence the language of public debate from time to time. I realize the “left” here widely – not only as political parties, but as a mostly understood environment. And this environment, despite the deficiency of strong parliamentary representation, was able to popularize specified phrases as "garbage contracts” or “living by law, not by goodsIt’s okay. ”
Sure, that hasn't caused us to solve the problems of labour law or housing. Changing narratives is just an introduction to legal changes, not an end in itself. But I dare say, that if the phrase "waste contracts" and all associations related to it were not spread, then the Polish labour marketplace would look even worse. And, yes, at least it was possible to draw the public's attention to the real problem: the media were taking on the topics related to it and politicians had to respond to it from time to time.
These are at most successions, tiny consolation awards for the Polish left, but it is worth treating them as an encouragement – due to the fact that even a weak political force like the left in Poland is not doomed to copy the narratives of others.
Let's do it!
One of the 1000 problems of the Polish left is the deficiency of attractive and easy to communicate identity to voters. Many voters do not associate the left with any simple and popular idea.
Here's a chance to break this deadlock.
On the thought of “the state does things” 1 can build an optimistic, promotional and patriotic message. And circumstantial them in different ways. "State does" can mean housing, can mean better health, can mean modern rail system, can mean energy transformation.
And these are all the things Poland needs. present it is decided not whether we will be a reasonably prosperous developed country, but WHAT. due to the fact that you can be rich in American, that is, with immense inequalities, with political tensions, with millions of people marginalized and with untapped economical possible – but you can besides be rich smarter, as at least to any point did post-war Europe.
May individual be able to offer Poles a communicative about the planet that will guide us towards this better way of development.
